Radio Broadcasting History
Favorite Radio Stories (Es)
Mike Mendoza Remembers El Paso Radio in the 1970s and 1980s.
I left the radio business in 1988 to open an insurance agency
office in my home town of El Paso, Texas. I've been in the insurance
industry ever since. I worked for Allstate Insurance for almost 14 years,
but now work for Nationwide Insurance Company in Ohio. I've been doing
marketing and sales work my entire insurance career with both companies.
I started as an intern at KINT-98 in El Paso, Texas at the ripe
old age of 12. I had the opportunity to work with some radio greats in
the 70s like Jhani Kaye, who in those days spelled his name Johnny Kaye.
Wonderful and great person!
KINT AM/FM was owned by Jim Taber during those days and was home to some
other great radio names like: Guy Phillips and Michael Wall when they did
the morning show under Phillips and Wall. I remember other KINT-98 veterans
like: Sunny Rio, JJ Mitchell, Robert Scott, Kris Kelley, Raymond Mesa, Bob
Lee, Tony Pepper, and others. I remember that the radio station used to
sit in a little while building on El Paso Drive on the not so good part of
town. The building housed the broadcast facilities including the station's
AM antenna in back of the building itself. I remember that the ground
provided such poor grounding for the antenna that the enginner used to run
a garden hose into the back and would wet the ground so that the AM station's
signal could be heard.
I started with Jhanni under the tuteledge of Ruben Barron--another
wonderful person! I was running the Sunday morning religious programming
for the station until I got my first DJ job at 14 on the AM station when
Disco was hot. KINT-AM was Radio Disco 16. I was later offered to host an
"All Request Show" on Sunday evenings on Kint-98 FM. What a dream come
true. I was running dedications and playing songs for callers. What a
great time I had. Jhani left the station to go to Chicago and Jim Zippo
came in. That's when it all fell apart!!! I left KINT-98 and went to
work for KELP radio, an AM station at 920 on the dial.
I worked with some other El Paso radio greats like SGT Preston, Chris
"Music" Michaels, "Mucho Morgan," Raymond Mesa, Estrella Flores, Bob
Payton, and others. Clearchannel sold that radio station and I went to
work for a start up in El Paso by the name of 93Z. That used to the
sister FM station of the very famous and successful KAMA -AM or Radio
While at 93Z, I was working my way through college at the University of
Texas at El Paso. I started as a weekend DJ and later progressed to do
middays under "Mid-Day Mike Mendoza." I also did news during the morning
show while working with the "Morning Flakes": Raymond Mesa, Chip Taberski,
and Rick Glancey. I was the show's producer and also did character voices
for them. I had a great time producing spoof commercials such as "Andale
The PD in charge of 93Z at the time was Bob West (Robert Brulte) whose
brother is now a state senator in California. He had it humming like a
well oiled machine. We kicked ass in the ratings book after book with our
Urban contemporary music selections and money give aways! DJ's on 93Z at
the time include some of the following names: Raymond Mesa, Ron Shaw, Bob
West, Baltazar Munoz, Zeezar (Cesar Asmis), Mary Chavez, Sam Ditto, "Weird
brother" Jerry Wilson, Brian Roberts, Laura Warner, Georgia Saylor, and
others. We had multiple #1 rating books for years in a row! We had a
great group of people working with us.
Chris Michael Mendoza aka Mike Mendoza